3 Hotel Technology Trends to Watch in 2024:

Drawing from various sources, the top three technology trends reshaping the hotel industry are identified as Artificial Intelligence (AI) and Machine Learning (ML), Internet of Things (IoT), and mobile technology. Here's a breakdown of these trends and their implications in the hotel industry:

Artificial Intelligence (AI) and Machine Learning (ML):

AI and ML are paramount in personalizing the guest experience and streamlining operations, as they enable data-driven decision-making and automation of routine tasks. They facilitate tailored marketing strategies, dynamic pricing, and enhanced guest service through chatbots and virtual assistants, thereby improving overall customer satisfaction and operational efficiency​.

Internet of Things (IoT):

IoT technology is central to the development of 'smart rooms' or 'smart hotels', where devices communicate with each other to improve the guest experience. By connecting objects through Wi-Fi and sensor-based apps, hotels can provide personalized experiences such as automatic temperature adjustments, lighting control, and integrated entertainment systems based on guests' preferences​

Mobile Technology:

A significant number of guests prefer interacting with hotels through their smartphones for tasks like making reservations and checking in/out. Mobile technology also facilitates contactless service, which has become crucial in the post-pandemic era. Moreover, the trend of "Bring Your Own Streaming" allows guests to use portable streaming devices, requiring hotels to equip rooms with the necessary technology like USB ports in TVs​4​​5​.

These technological trends are not only enhancing the guest experience but are also empowering hoteliers to improve operational efficiencies and gain a competitive edge in the rapidly evolving hospitality industry.

Overall, there is a lot to be excited about and to work on when it comes to the future of hotel technologies. If you are building in the prop-tech space and think it could apply to hotels please do not hesitate to reach out.