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Our Story

Dallas officially launched Destination UX in 2022, inspired by his journey into property investment in Forest Grove, Oregon. With Dallas's experience in long-term property management and partnerships, coupled with a brief background in Title & Escrow, he embarked on his real estate journey by purchasing his first home in 2020. Embracing Brandon Turner's house-hacking strategy, he listed the basement on Airbnb, and within a year, the income enabled him to acquire a second property on the same street.

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Recognizing the potential in the Airbnb market, he expanded the venture by listing the entire first home, quickly gaining traction and support from their local community, including the Chamber of Commerce and Rotary Club. What began as a side project swiftly evolved into a full-time endeavor, allowing him to leave his day job at the start of 2023.

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Since then, Destination UX has welcomed Technical Co-Founder Cristian, Founding Analyst Brooks, a dedicated team of community assistants, and two advisory investors. With rapid growth and expansion, we are focusing on deepening the connections in each destination we serve, currently emphasizing the Oregon market, with plans to extend into the suburbs of tech hubs across the US.

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Unlike traditional vacation rental management companies like Vacasa or Evolve, Destination UX offers a more flexible, property-specific approach. We cater to investors with multi-unit properties or diverse investment portfolios, offering an adaptable investment management solution that scales with your growth. Our aim is to streamline the transition from search and acquisition to ongoing management, eliminating the hassle of juggling different solutions for each property. With Destination UX, you have a partner that works with you and your portfolio, every step of the way.

Our Core Values

Destination UX operates based on these core values that guide our decision-making, our interactions with others, and our success as a property management and investment company.

Integrity

Integrity is our bedrock. We prioritize honesty, transparency, and ethical practices, guiding our decisions. We relentlessly pursue doing what's right, fostering trust with customers, employees, partners, and investors—regardless of observation.

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Happiness

We strive to deliver an exceptional experience that brings maximum happiness to all individuals involved.

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Teamwork

We believe in the power of teamwork to create an inclusive and diverse community. Together, we achieve shared goals and make a positive impact on society.

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Community

We embrace our role within a larger ecosystem—comprising customers, employees, partners, and society—and pledge to foster inclusivity, diversity, and sustainability in all our endeavors, striving to make a profound and positive impact on the world.

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Dallas Roark

Co-Founder & Product

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Cristian Panaro

Technical Co-Founder

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Brooks Tate

Founding Financial Analyst

Our Founding Team.

Meet the People Powering Our Purpose. At the heart of our work lies a commitment to community, connection, and discovery. We believe in transparent investing with flexibility that prioritizes the best interests of each property. Our approach is centered on empowering local communities, fostering meaningful connections between guests and destinations, and uncovering new opportunities for growth and innovation. By placing the well-being of properties at the forefront, we aim to create a sustainable and thriving ecosystem for short-term rental management.

Helping people invest in and build community.

Partners

Our Partners

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